From farm to future

Jocelyn Ayop-Mamar, Manila Bulletin’s 2023 UPLIFT Awardee, on the improvements in the agricultural sector

Life in the Philippines has demonstrably improved for Filipinos involved in agriculture, largely due to increased awareness, accessible technology, and strengthened government support. Previously, oversupply of certain crops due to poor seasonal planning often led to losses for farmers. Now, thanks to widespread awareness campaigns and readily available information (often shared via social media), farmers are better equipped to make informed decisions about what to plant, maximizing yields and minimizing waste. This improved planning has significantly increased food security and reduced the risk of financial hardship for many farming families.

Furthermore, technological advancements are no longer out of reach. Social media platforms and government initiatives actively share cost-effective farming techniques and technologies, often utilizing readily available tools and resources. This accessibility has led to better yields without the burden of expensive equipment or training.

The Department of Agriculture’s massive outreach programs have bridged the gap between farmers and consumers, creating unprecedented opportunities. Farmers now have access to markets through expos and trade centers, enabling them to sell their products directly and command better prices. This direct access has also facilitated the development of value-added products with extended shelf lives, further boosting income and economic stability within farming communities.

Sustainable practices are also contributing to a better quality of life. The increased planting of shade-tolerant crops like coffee has helped mitigate environmental impact, reducing the carbon footprint and promoting biodiversity.

Finally, the ripple effect of agricultural improvements extends beyond the farm. The coffee industry, for instance, supports a robust value chain, creating jobs for coffee farmers, seedling suppliers, harvesters, processors, and many others. This increased economic activity stimulates local businesses and contributes to the overall development of rural communities. The improved livelihoods and economic opportunities in agriculture are creating a more prosperous and sustainable future for Filipinos.