How Lifestrong Marketing Inc. empowers communities through various initiativesBusinesses and companies reach out to various communities to establish positive relationships with customers where they operate. Aside from that, it enhances the brand’s reputation, creating a deeper connection not just with consumers but also with employees and stakeholders. Several companies also consider supporting communities as part …
How Lifestrong Marketing Inc. empowers communities through various initiatives
Businesses and companies reach out to various communities to establish positive relationships with customers where they operate. Aside from that, it enhances the brand’s reputation, creating a deeper connection not just with consumers but also with employees and stakeholders. Several companies also consider supporting communities as part of their corporate social responsibility wherein they conduct initiatives and programs that align with their values as a company while also addressing societal challenges such as education, livelihood, environment, health, and disaster response.
Start-up companies and micro, small, and medium enterprises (MSMEs) also help communities despite having limited resources. They extend support in their local communities to help solve local problems through collaborations and partnerships with the local government unit, non-government organizations, and advocacy groups. Through this, they are able to bridge their values and mission with the needs of small communities, driving long-term growth.
During its humble beginnings, prior to achieving a household name, Lifestrong Marketing Inc. (LMI) actively reached out to neighboring communities. Started as a passion project, CEO Lance Lee and COO Margaret Lee’s vision and commitment to creating a local brand of personal care products that are easily accessible to everyone brought Lifestrong Marketing Inc. to the heights. They now offer an array of premium and affordable brands, such as Megan Beauty, Hairfix, DermAid, Pretty Secret, NutriXpert, BodyXpert, and Chummy Baby as well as exclusive distributions of top-selling cosmetics from Thailand, such as CathyDoll and BrowIt.
“We started with only a small team, but through consistency and dedication, we’ve built lasting relationships with our suppliers and customers,” Margaret explained.
Through their perseverance and leadership, Lifestrong Marketing Inc. rose from a personal venture to a prominent brand in the health and beauty industry. But more than her determination to thrive in the business scene, their profound faith and unwavering commitment to giving back to communities remain at the heart of Lifestrong Marketing Inc. Having more capabilities and resources than before, the company now champions meaningful societal challenges through different initiatives.
With a goal to create a positive impact in society, Lifestrong Marketing Inc., along with its employees, extends positive influence in different communities with multiple community initiatives. Annually, the brand initiates programs and projects for children, calamity victims, and other marginalized sectors in communities that are in need of help. In 2024, the brand celebrated its remarkable 16th founding anniversary at Bangkulasi Elementary School in Navotas City, wherein they were able to give back to the community, in partnership with Save the Children Philippines.
This long-standing partnership started in May 2023, focuses on improving emergency preparedness and building resilience among children and families affected by calamities and catastrophes. The company also supports the Save the Children’s Fund to SAVE (Secure Access to Vital Emergency Resources), a charity campaign that ensures essential humanitarian aid is promptly delivered and given to disaster victims when it occurs. To continue outreach efforts and provide immediate help, Lifestrong Marketing Inc. established a warehouse in Bulacan to store emergency supplies and make them readily available.
Lifestrong Marketing Inc.’s dedication transcends beyond the business scene as they take pride in their commitment to creating meaningful impact in communities. To emphasize its goal of safeguarding the well-being of Filipino children, the company is launching a fundraiser event set to happen on April 12, 2025. This charity fun run aims to support Save the Children’s essential programs in education, healthcare, and disaster relief, wherein a portion of each ticket purchased will directly benefit Filipino children.
Participants can avail of the fun run tickets by purchasing LMI products at Watsons stores and meeting minimum purchase requirements to qualify for a race ticket. To register, the participants can present purchased receipts dated February 20 to April 10, 2025, at Watsons registration booths or upload them online via LifeStrong Marketing Inc.’s registration page.
There will be four race categories for participants to choose from: 1K Kiddie Racer for children up to 7 years old, 3K Racer, 5K Racer, and 10K Racer, or competitive category for participants aged 16 and above.
Through determination and compassion, Lifestrong Marketing Inc. can now help more children and communities with initiatives and projects that aim to uplift the Filipinos’ quality of life. By embracing the concept of giving back in mind, businesses and companies can explore various ways to support communities, starting in the nearby areas. This ensures that local issues are not only addressed but also fosters a strong and collaborative relationship in the community.
To learn more about Lifestrong Marketing Inc.’s campaigns and initiatives, visit the official website, Facebook page, and LinkedIn.
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